March 11, 2020

Discover how to control your brand

Have you ever wondered where to start? There are so many places to communicate, and you know what worked in the past is no longer the best way to advertise and make your presence known. Did you know that websites still work? In fact, they are the first place people go - even before they come to your street address.

It’s a place that you can build a presence. It’s where you control your brand. The visuals on your site, more than anything, will tell people who you are and what you value. Your message can be clearly expressed. It’s on your website you can build a recurring community that sees your website as the go-to place. All the other mediums can be a vehicle to drive traffic to your website.

Drive your customers to your website

Your website is positioned as the foundational tool for all targeted traffic to flow through and to complete the call-to-action. It is imperative to determine who the audience is and what you would want them to accomplish. “Everyone will not do everything, everywhere.” A select audience needs to be targeted with a very clear call to action. Then as many of those people need to be targeted through organic and paid advertising methods.

What is the role of social media?

Social media can be used to attract and reach new customers, cultivating brand awareness. It also can be used to increase brand loyalty as you interact with existing customers. The most important thing you can do is to fine-tune your brand experience. by driving traffic to your website.

A well-made social media presence helps with your Google ranking, so social is getting harder to ignore if you want traffic from Google.

A custom optimized website can give you a robust edge to accomplish the key result areas. You are in control of what the users experience, what they learn and the call to action, while the social media platforms serve as a tool to create brand and product awareness, and keep your audience aware of the offerings in your website.

Is a website really necessary?

Your site is critical to helping you accomplish your goals. It’s where you help solve your customers needs. They come to you seeking answers - and the more you can provide answers, the more ready they will be to engage with you. These are some of the roles your website will play with your customers.  

  1. It helps you control your message and deliver a call to action.
  2. Provides credibility to your current audience and potential audience.
  3. It creates a platform that enables people to tell others about you.
  4. It enables you to turn your visitors into customers.
  5. Search engine optimization - an effective website helps people find you.
  6. It’s your storefront. People come to see who you are, what you do, how they can get involved.

It’s time to look at your website. It’s one of the most important tools your company has. Contact us and we can talk further with you.

Learn more about the websites that Iconium has built and how those websites have impacted their business.

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