A documentary style story, intersperses with interviews to capture the attention of individuals to help them understand the desperate needs that people in our community find themselves in when sudden disaster strikes. The visuals were filmed in a cinematic manner, with acting talent and subject matter experts who portrayed the stories in a beautiful and emotionally gripping manner.

The visual identity of Bridging the Gap began with the creation of a logo and color palette. The brand guidelines identify the look, feel and personality of this group. Our designer used the visuals that were captured during filming to create engaging design pieces. These include a program ad, printed info piece, slide deck and graphic slides for the film. Once complete, social media pages were created to enable online community awareness.

With only 4 weeks to complete a full service presence for the collective group of stakeholders, it became apparent that a centralized web presence would be needed. Iconium built a landing page that linked the donation options to the contributing partners to bring clarity to the audience. It was exciting to be part of a project like this that will continue to make a difference in the lives of the people in our community.  See BridgingTheGap