A story of compassionate caregiving was captured in a promotional video that tells the story of Sherwood Care residents, staff and families. This story has been shared to demonstrate the heart of this residence. During one of the interviews, Edith, 2 months away from turning 100, gave the advice to live each day with purpose and to always forgive others. Her enthusiasm for life, and excitement about being in a real movie, made the experience particularly memorable.

The compelling images that Iconium photographed during filming days provided the backdrop for both print design and social media imagery. Iconium Media worked with Sherwood Care to refine corporate messaging, to create the annual report, a 50th anniversary memory book and many digital assets to share the story of Sherwood Care in a way that people could share the experience.