Client Spotlight: Aspen Trails Dental

February 11, 2022

Reinvigorate your front entrance - it’s digital!

Aspen Trails Dental came to Iconium Media with an idea for a website that would feel just as warm and inviting as their office lobby. They understand that a website is a storefront—the first full impression a potential client will have of a given business. Websites allow one to put their best foot forward and set the tone of public engagement with their brand.

Creating an inviting and relaxed environment for clients, so that they feel welcome and comfortable from the moment they walk in the door, is vital. Aspen Trails Dental and Iconium Media both see it that way.

When collaborating with clients that want a full website, facelift, or a redesign, our focus is on serving them first. We refine and refine until the client gets exactly what they have been dreaming up.

Serving our community with award-winning design

Having recently won Platinum in the Web Design category for the CommunityVotes Sherwood Park 2021 Campaign, we not only see the benefits of websites that elicit responses, but see web design as one of many branches that form an effective integrated marketing approach. As this Forbes article says, “Having a strong online presence, particularly a website, can be make or break for generating more revenue,” with some of the top reasons for such being credibility, leads, organic traffic, and customer service.

Working with you every step of the way

Iconium came alongside Aspen Trails Dental offering brand enhancement and web redesign, and created a fully integrated approach including:

We learn about you - Discovery

  • Exploration, discovery, and research regarding technical development.
  • User experience planning for an easy-to-use web environment that visually influences the customer.

We work with you - Design and Development

  • Create a style guide, sitemap, wireframe, and design a mockup
  • Enhance the design of the logo to stay consistent with the new design
  • Integrate forms within the website for patients to have easier access to customer service prior to their appointments
  • Programming and coding of all requirements for both the back end and the CSS

We represent you - Visuals and Content

  • Coordinate and organize the content
  • Film and develop a video ad for enriched marketing
  • Multiple photoshoots for updated interior, exterior, and headshots

We help you further your bottom line

After an initial discovery process of mapping out a framework and content that targeted engagement with their audience, our team used their expertise to bring results that impacted Aspen Trails Dental’s vision and bottom line. Iconium Media is honoured to be working with Aspen Trails Dental!