A dental office in Sherwood Park, Alberta with a focus in changing the way individuals feel about dentistry. They aim to earn and keep the trust of patients by helping them understand their needs and allowing them to make their own treatment decisions.
Aspen Trails was recommended to Iconium Media and contacted us for help with their marketing tools and website presence. They were seeking a website designed for a customer-centric approach.
Iconium Media engaged in a strategic discovery, determining where key result areas were needed. This was followed by a rebranding enhancement, website build and asset creation. For the branding, we created a more modern and relevant representation of who they are. Their goal was to be seen as fun and engaging - and a safe place for families. We completed a full scale photo and video shoot, which resulted in marketing assets in the form of promotional videos. We rebuilt their website to be a resource for their patients and simplify their access to relevant information and bookings. One of the dentists was heavily involved in web content and design (took a personal approach to new branding) The new website features prominent services, a beautiful gallery, and a great bio/staff section
Our website, featuring a newly redesigned logo, cleaned up the user experience and streamlined the booking process.
Our short promotional film showcased Aspen Trails’ cutting-edge dental technology while revealing their friendly, personable side. Headshots and office photography supplemented the website and gave patients insight into Aspen Trails’ beautiful space.